Professional Biography

I am a Four-time national champion, bilingual partnership strategist, and revenue systems builder with experience scaling competitive teams and cross-market growth initiatives. I have lived and worked extensively in Chile and Spain, building cultural fluency and relational depth across Spanish-speaking markets.

Professionally, I design and scale partnership-driven revenue systems. I established forecasting models, built KPI dashboards, structured tiered sponsorship frameworks, and led GTM initiatives that produced 46% year-over-year revenue growth and scaled activations from 144 to 355 annually. I specialize in revenue enablement, cross-functional collaboration, and long-term partner equity.

I am passionate about expanding opportunity through structured growth, culturally grounded relationship building, and open, accessible digital ecosystems.

Carl Prior
Utah Valley University — Athletics (Team Lead)
carl.prior@uvu.edu
435-200-7026

Carl Prior serves as Team Lead in the Utah Valley University Athletic Marketing Department, where he leads partnership strategy, revenue forecasting, and large-scale event execution across UVU Athletics. Since stepping into the role in June 2022, he has overseen the UVU Mascot Program, supported athletics operations, and played a key role in producing in-game entertainment and multi-channel engagement initiatives.

Carl has helped scale the department’s external activations to over 355 events annually across Utah while implementing structured revenue tracking and partnership frameworks. His leadership has contributed to a 48% increase in single-game ticket revenue, an 18% increase in season ticket package revenue, and a 70% increase in season ticket packages sold. He also develops social media content strategy, contributing to significant engagement growth across UVU Athletics platforms.

Carl began with UVU Athletics in 2021 as a volunteer supporting The Den and game-day operations. He quickly advanced into leadership, now coordinating operations across Men’s and Women’s Basketball, Baseball, Volleyball, and Wrestling while serving as a primary liaison for community partnerships and external stakeholders.

From 2019 to 2021, Carl lived and worked across Mexico, Chile, Missouri, and Utah, developing fluency in Spanish and leading diverse teams in international environments. He has supervised large-scale humanitarian initiatives, including coordinating the construction of a primary school in Viña del Mar, Chile, strengthening his cross-cultural leadership and operational execution capabilities.

Carl began his athletics career in 2018 as a High School Sports Coordinator. He is currently pursuing a Master of Business Administration (MBA) at Utah Valley University and holds a Bachelor of Science in Business Management with a minor in Spanish and a concentration in International Business. His professional focus centers on partnership growth, revenue strategy, and cross-market leadership.

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